Brand Challenge

Late July was looking to pursue the snacking usage occasion for their existing organic cracker line with mini bite-sized crackers. Our plan was to package a kid-appropriate portion for “Wellness Gatekeeper” moms, and communicate “natural goodness by the handful”.

Compelling Results

• Our comprehensive brand strategy for on-the-go single serve packs comprised package design, a retail merchandising system, and insight-driven on-pack communication
• With our packaging strategy, major whole-food retail sales increased by double digits.
• Consequently, this strategy is being replicated across their emerging mini-product portfolio