Brand Challenge

Melitta strategically targeted the premium coffee market with the launch of two lines of World Harvest Coffees. The Estate Collection sources beans from specific growers in some of the worlds’ most robust coffee growing regions. The organic line aligned day parts with specific roast levels.

Compelling Results

• Background consistency was used to help develop a small brand block, while unique illustrations clearly suggested the different varieties
• Variety stickers were employed for efficiency and flexibility in meeting orders
• Unique names and fantasy art targeted the emotional connection to the organic shopper