Brand Challenge

Nantucket Nectars offered 3 different juice categories using 2 package structures, all with disjointed brand packaging approaches. To unify the brand under a “Super Premium Juice” halo, we recommended a strategic overhaul of messaging, graphic design and structure.

Compelling Results

• Our equity analysis culled the most valuable assets to combine with new elements, strengthening family brand impression
• We fused brand identity with product descriptors to establish the core brand promise and product lines
• We increased ROI by improving creative, production and manufacturing efficiencies