Brand Challenge

ReaLemon and ReaLime brands were losing share to storebrands. The foam label and glass bottle, once iconic, had been imitated. To reclaim a memorable consumer experience, we recommended evolving the packaging structure and brand communication.

Compelling Results

• The award-winning redesign helped regain category leadership
• The new standout PET structure and clear benefit graphics relay the “fresh, squeezed juice” promise
• A contemporary, feminine logo expresses citrusy refreshment to the primary female homemaker target