Brand Challenge

Stonyfield Farm ice cream and frozen yogurt’s bland packaging did little to promote its great tasting, organic and indulgent brand attributes. To optimize the brand, our comprehensive collaboration included product positioning and naming, through complete package redesign.

Compelling Results

• To crystalize the brand promise, we developed the tagline “It’s not just delicious…it’s organic!”
• We developed evocative, romantic flavor names to communicate premium position and set the experience expectation
• Aimed at discerning ice cream connoisseurs, enticing spoon visuals and detailed product photography underscore taste and organic attributes