Brand Challenge

The cold/cough children’s medicine market leader desperately needed to make their brand stand out among many available OTC therapies. Our goal was to help busy moms quickly and confidently find and purchase the most trustworthy brand.

Compelling Results

• Guided by consumer decision tree analysis, on-package communication is strategically aligned to key purchase criteria
• We color-coded specific symptoms, allowing consumers to easily distinguish between products
• To strengthen the brand block at a glance, we maximized logomark impact and brightened the blue ribbon equity