Brand Challenge

Building on baking All Natural dog biscuits for 85 years, the Old Mother Hubbard brand was looking for a "facelift" and stronger brand identity. This program was coupled with the launch of 30 plus SKUs in new categories and flavors.

Compelling Results

• A stronger, uniform brand identity was created for more consistent application on all products and brand applications.
• A savory color palette with a matte varnish printing technique was employed to add an all natural patina to all bagged products.
• All the products are being merchandized in a new custom cupboard themed kiosk at retail.