Brand Challenge

The Stewart’s soda brand was perceived as old-fashioned and dull compared to other category offerings. To move from out dated irrelevance to evocative nostalgia, we recommended building on differentiating flavor equities to attract modern soda consumers.

Compelling Results

• The strengthened family brandmark balances reminiscence with modern confidence
• “Soda shop tradition” brand equity was promoted with a new tagline, nostalgic flavor names and charming imagery
• The new strategy helped grow market share in a highly competitive category