A comprehensive strategic brand positioning study confirmed that the current YoCrunch brand identity was outdated and, more importantly, not communicating the unique attributes of the brand. New positioning would allow for the brand to be extended and considered more serious as an on-trend healthy choice for the entire family.
- A distinctive new brandmark was created to headline the architecture and move away from the drab Breyer's overbrand.
- A new, bold color palette was introduced to help distinguish the mix-in and add a vital appeal to delicious fruit and granola varieties.
- We were focused on creating kid-appeal, but not a "kids package for a broad range of consumers of all ages.