Brand Challenge

With competition from new local farms increasing, Garelick Farms had to strengthen their position as the standout “All-Natural” brand. We recommended a comprehensive brand architecture strategy to clarify key messages across product lines.

Compelling Results

• We segmented Garelick’s offering using color, proprietary nomenclature, key feature/benefits and imagery
• Guided by consumer attitudes, a compelling brand identity captures their idyllic notion of a quintessentially New England dairy farm
• The flexible brand architecture easily adapted across Garelick’s portfolio