Brand Challenge

The Litehouse brand was virtually unknown -- even frequent purchasers couldn’t recollect their name. Our comprehensive in-store review uncovered a visually disjointed 200+ SKU line, creating an opportunity to optimize the brand for category dominance.

Compelling Results

• Richly-detailed brand communication speaks to “Foodie” target consumers
• Strategic design elements create a memorable brand connection, like the iconic lighthouse & premium ingredient illustrations
• Since our redesign, sales in the brand’s fresh refrigerated product categories increased dramatically