Brand Challenge

Years of line extensions and tactical marketing initiatives meant a visually-fragmented portfolio for America’s leading apple products brand. To harmonize new introductions and core offerings, we sought to strengthen Mott’s brand via consistent equity-centered identity & package design.

Compelling Results

• Our new identity and messaging update influenced packaging and media applications for the entire brand family
• With an eye towards future growth, our adaptable and easy-to-understand identity will keep in step with health-conscious consumers
• The architecture strategy launched across 150+ SKUs, reasserting Mott’s leadership across apple products