Brand Challenge

In a sea of competing bread bags, Pepperidge Farm needed a brand packaging overhaul that would unify the line while building on its existing popularity. We recommended an entirely new architecture to billboard their wholesome promise over 80+ SKUs.

Compelling Results

• Wholesome white packaging unifies the product line, ensuring instant recognition
• We visually-segmented the line to simplify shopping by color-code
• Pioneering 4-color photography flexo-packaging allowed a peek inside, while food imagery suggests product use for each SKU