Brand Challenge

Once available by mail only, Walnut Acres needed to prepare for a retail store launch. This meant developing a brand identity to create a unified packaging system and assert itself as America's first organic product line.

Compelling Results

• A distinctive identity communicates “definitive premium organic choice” and unites a wide product variety on shelf
• Purposeful visual cues suggest the brand’s "fresh from the farm", wholesome organic quality
• Targeted at whole-foods connoisseurs, enticing illustrations highlight quality and ingredients