Barney is the founding Principal and President of Hughes Design Group, offering 30 years of experience in brand identity, packaging, retail presence, merchandising and new product development. Under his leadership, Hughes Design Group has become a leading and trusted strategic design firm sought out by top tier consumer packaged goods clients across many industries. The range of strategic acumen and creative excellence found at the firm directly reflects Barney’s depth of experience and knowledge. He is responsible for leading the strategic brand packaging process at the firm and oversees all projects.