“Hughes’ contribution to our brand presence is significant, and their work is first-rate. Hughes has helped us become much more competitive in a category that hasn’t always put an effort into branding. With the success of the brand identity and package designs they’ve created for us, Hughes has evolved internal perceptions about the power of strategic brand packaging. For example, they created iconic identity & packaging for a test market brand that continues to yield impressive results, inspiring us to expand it nationally. Similarly, in several of our biggest markets, I feel Hughes has helped us define what a strong dairy brand is.

The Hughes team is extremely responsive and collaborative, highly strategic and driven by client business objectives. But what really sets them apart from other firms is their unrelenting pursuit of excellence. They go above and beyond our expectations, whether it’s the number of concepts they present or their exacting attention to detail. They take quality and exceptional client service personally.”