“As designers, they’re very creative and as marketers they’re strategic thinkers. But perhaps the most important thing that they offer clients is foresight. That means that they not only look at who you are as a brand, but the space you occupy and where things are moving. They have an intuitive sense for trends, where consumer sensibilities are headed, and how all that affects brand identity and packaging design.

They’re experts in communicating with the client as well as to today’s visual consumer. Their work on our brands has been literally brilliant, especially when they helped revitalize the Salada brand. According to our supermarket buyers, our products really stand out on shelf. From the very top of the aisle, Hughes is getting consumers to narrow their selection down to us. That’s critical when packaging is the most important element of your marketing plan.”