Brand Challenge

Hood was the leader in the ½ gallon box, ice cream category, holding 25% in New England. Eager to expand their success into the premium “All Natural” segment, they asked our help in creating an ownable, uniquely-positioned brand.

Compelling Results

  • We named the Peak Treasures premium brand – immediately asserting it as tops in the category
  • The overarching brand initiative comprised identity, flavor naming and on-package communication
  • Creating a bright spot in the foggy freezer-case, the mountain peak graphic, arctic background and icy blue color maximize impact

 
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