Teekanne international herbal tea brand was expanding to the U.S. and needed help differentiating in a complex, congested category. We proposed that their brand packaging link tea function with healthy lifestyle trends already embraced by US consumers.
- Our strategy encourages consumers to shop for herbal tea using their knowledge about "super food" benefits
- Botanical illustrations functionally segment tea varieties and reinforce brand promise
- Seizing visual share, white boxes with eye-catching red ribbon graphic outshine the clutter